In their quest for the ideal utilitarian watch and armed with their experience in aeronautical and military fields, engineers, master watchmakers, designers and professional users have combined their skills to create the professional time instrument that underlines the Bell & Ross philosophy: ‘Function creates form’. Today, astronauts, pilots, divers and bomb disposal experts rely on Bell & Ross watches in order to carry out their tasks and missions.
Being the reliable time instrument for experts of extreme missions, Bell & Ross is also cherished by professional users and watch collectors all over the world. Having established its Asian retail stores in Singapore, Hong Kong and Macau, Bell & Ross opened another new boutique at the Seasons Place Shopping Mall – landmark of Beijing‘s Xicheng District, which is the first Bell & Ross Boutique in the Greater China, and operated by the listed retail group Harmony World Watch Company.
The first-ever retail store in the capital city reflects the identity and principles that characterize Bell & Ross watches: pure lines and timeless elegance. High-gloss black showcases combined with elegant panels and exquisite décor to set the tone, an ambience both contemporary and intimate. To celebrate the opening of new boutiques in the Greater China, Bell & Ross launches a series of exclusively limited edition collector’s items, including a blue version of BR01 Radar, BR01 Compass and BR01 Airborne, and to be created limitedly in 100 pieces for each model.
Given that China is expected to become the world’s largest market for luxury goods in 2012, the opening of the new Bell & Ross Beijing Boutique is clearly a strategic step in the brand’s history, confirming its dynamic International growth.
